The following copy appeared on a direct mail piece that was sent to mums. We wanted to make them aware that Birds Eye kids' meals were all low salt, and in order to engage them (and their children), this was designed to look like a children's book - complete with a short story about Salty the Naught Salt Pot. Below is the reverse of the piece which was designed to read like a back cover blurb.

You can read the whole of Salty's story here.