WORDS WORK ONLINE TOO! RAGS TO RICHES CLIENT: Visit Britain
From banner ads and websites to emails and virals, I've worked on a range of interactive campaigns for a varitey of clients.
Click the image below to take the Rags to Riches quiz and find out how much you know about the UK (and whether you're a peasant or a prince!)
BACKGROUND: Visit Britain wanted us to develop a viral campaign that would put Britain front of mind as a holiday destination for people living in Australia and the U.S. We came up with the idea of a quiz so people could test their knowledge, learn more about the UK, then challenge their friends to beat their ranking. We also took advantage of the opportunity to send up the great British class system! When writing the copy, I decided to make it rhyme to introduce another element of fun; not quite Shakespeare but, hey, they need to come over here if they want that!
TACHOPHOPIA
CLIENT:
Click the image below to interact with the banner ...
BACKGROUND: Following the introduction of the 350Z in the UK, we needed to design a banner ad that would appeal to excitement-seekers who would appreciate the thrill of driving this high-performance sports car. Tachophobia - a fear of speed, presented as a dictionary definition - was an intriguing and playful way to encourage our target audience to interact with the banner, while throwing down the gauntlet as to whether they had enough nerve to handle the 350Z!
For another spin on this banner, click the image below ....
0-NIRVANA CLIENT:
This banner is part of the same campaign as those above. The 350Z was given some movement to make it appear as though it's breathing (it's not just a car, it's a beast don't you know!). Once again, when you interact with the car, it's all about speed - demonstrating that it goes from 0-something very fast in under 6 seconds.
Hover over the banner, then apply some pressure to the accelerator ...
GOT WHAT IT TAKES TO HIT 'ENTER'?
CLIENT: Royal Airforce
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BACKGROUND: To encourage 16-18 year olds who had just sat exams to consider a career in the RAF as an ICT specialist. By urging them to investigate what happens when you hit ‘Enter’ at the RAF, we were able to demonstrate that a basic command could action something significant – such as getting a UAV off the ground! So, when they hit the ‘Enter’ button on their email, it took them to a landing page where a UAV flight path was initiated.
BACKGROUND: To encourage 16-18 year olds who had just sat exams to consider a career in the RAF as an ICT specialist. By urging them to investigate what happens when you hit ‘Enter’ at the RAF, we were able to demonstrate that a basic command could action something significant – such as getting a UAV off the ground! So, when they hit the ‘Enter’ button on their email, it took them to a landing page where a UAV flight path was initiated.
GOODBYE CARDBOARD JEANS
CLIENT: Comfort
SECTOR: FMCG
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BACKGROUND: Comfort were running an above the line campaign entitled ‘Say Goodbye to Cardboard Jeans’. We created a DM pack to bring this to life, which was accompanied by this website focusing on denim care, fashion tips, finding the perfect pair of jeans etc.
WINTER ROAMING
CLIENT: T-Mobile
SECTOR: Mobile communications
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BACKGROUND: An MMS, letting people know they could use their mobile phone within Europe without any nasty ‘surprises’ when they got back.
CADBURY'S HAPPINESS FACTORY
CLIENT: Cadbury's
SECTOR: Food & beverage
BACKGROUND: To help celebrate 100 years of chocolate, Cadbury's wanted to put themselves at the forefront of people's minds again. And so the Happiness Factory was born. The above visual animated; encouraging people to start talking to Cadbury's and building up a feel-good factor for the brand. In addition to this, people could forward a Happiness Token to friends - et, voila, an MGM element was born.
SECTOR: FMCG
WINTER ROAMING
SECTOR:
SECTOR: Food & beverage